Although I had previously been calling it believing in God (I'm not licensed so I can talk about religion if I want), the Skyhook Theory is precisely why I believe my husband has done well for himself. Many times over the years, someone needed a rebate or they needed that extra time spent discussing their loan at 10pm instead of us spending time watching CSI. All too often, clients are seen as "leads," "pieces of traffic," or "closings," and the industry tends to forget that underneath those jargon terms are people who are asking you to guide them through the biggest purchase they will make.
As a Catholic, I believe that it's not my money anyhow (thus I believe in something bigger than me or money... thus I believe in the Skyhook Theory) and since that's my "hook," it makes it easier to give up. "And now these three remain: faith, hope and love. But the greatest of these is love" -1Corinthians 13. That is MY hook that makes each person more human, easier to serve, easier to sacrifice for and be generous with. I love the "skyhook" term because as a Christian, I am called to be a fisher of men- how perfect!
I believe that our industry needs more faith in each of our personal Skyhooks. What is YOUR hook?